Earl of East
Earl of East was founded by Niko Dafkos and Paul Firmin in 2014, starting life as a market stall in East London, built from a love of home fragrance and a desire to create something of their own. The brand has four pillars: Create, Curate, Collaborate and Community. They have collaborated with brands including END., Selfridges, JW Anderson and Blank Street and expanded the range into home fragrance and bathing products, all made responsibly by a dedicated team in London.
