Nanamica

Nanamica applies the principles of "Heavy Duty Ivy" for urban contexts. The term was originally coined in the 1970s by a Japanese menswear magazine describing the fusion of rugged outdoor wear and smart Ivy League style. This is evident in head designer Eiichiro Homma's use of technical fabrics – including COOLMAX and GORE-TEX – and clean palettes of navy and black to modernise proven outdoor, sportswear and military-inspired garments. Designed for daily life, Nanamica's range of jersey t-shirts, Easy Pants and waterproof jackets can handle it all.